Franchise

Franchising Structure

The Brand's expansion has seen 5 outlets open throughout South Africa, in under 10 months, all located in prime retail destinations from Menlyn Park in Pretoria to as far as Century City in the Cape. This model will expand through its franchise network at a rate of approximately 5 outlets per annum.

We’re currently offering the franchisees a “turnkey” franchise system with full training
development, centralised procurement, distribution and marketing support, with a dedicated brand custodian who has many years' experience in the hospitality sector. The BRAZA brand draws off the combined experience, purchasing power and knowledge of the Ocean Basket Franchise Company.

Purchasing a store

A model Braza store of approximately 250 -300 square metres, without any equipment beyond the minimum Braza specifications, costs approximately R 2 500 000 excl. VAT

The Development Crew will however assemble a complete costing pack for your particular outlet, once we have reached that stage.
 

Payments

All capital requirements and financial guarantees are to be lodged with the Franchisors attorney prior to commencement of the development and will be held in a trust until payment falls due to the development team.
 

Joining Fees

The joining fee payable is R90 000, this fee covers the following aspects of opening a Braza franchise restaurant:

• Brand name and use of associated intellectual property of brand
• Training of crew (excl. meals, accommodation and wages).
• Standard of operation manuals
• All design elements
• Opening marketing materials (menus, posters etc).
 

Franchising fees

How are my Franchise Fees determined?

All BRAZA stores pay a royalty of 5% on net turnover.
 

Legal

Your Franchise agreement runs for a term of 5 years. After this period renewal negotiations will take place. It is important that you understand the terms and conditions of your Franchise Agreement and have your legal representative check the document on your behalf to advise you of your implications and obligations as a Franchisee. The Holding Company , Ocean Basket Franchise Company , is a full member of the Franchise Association of South Africa (FASA)
 

Support Structures

Does the Braza Franchise system offer support?

Yes, the Braza Franchise Group has an extensive support structure in line with International Standards and offers franchisees support in the following areas:
 

Operations

Each franchise store has an allocated Franchise Consultant who will assist in the opening and ongoing operation of the store. The Franchise Consultants add value to the franchisees, both from an operational aspect and a financial aspect. The Franchise Consultants do not only assist the Franchisee but also ensure that the Brand Integrity is maintained across all Franchise Outlets thereby protecting all our Franchisees and the Brand.
 

Marketing

The Brand runs a marketing department that plans and executes all national advertising initiatives as well as developing and maintaining the corporate identity of the Brand and ensuring a return on the advertising investment. They also oversee all regional and store specific campaigns. A marketing fee is payable by all franchisees and is currently at 2% of net Turnover.
 

Development and Training (FAQ)

When do we start negotiations?
Once you have paid the Joining Fee to secure a particular site or position, then we will begin.

Who decides if the site is suitable?
Final approval on the viability of a site is at the sole discretion of the Braza Head Office.

Who helps with landlord negotiations?

The Development Team will assist with:
Landlord’s negotiations, lease negotiations, landlord’s contributions and rent-free beneficial occupational periods where applicable.

Who draws the plans for the store?
Approved plans are supplied to the franchisee by the Braza appointed architect.

When does the actual work begin?
Once we have the bank guarantees and /or capital requirements lodged with our attorneys.

Who gives me a final costing of the Project?
The Development team prepare a comprehensive costing pack for the complete turnkey operation.

Who appoints and supervises the contractors?
The Development Team ensure that appointed contractors complete the work on time and to the specifications laid out by the Brand.

Where does the equipment come from?
All in-store equipment is supplied and fitted by contractors appointed by the Brand.

How long does the whole project take?
The construction of a store takes approximately 8 – 12 weeks from beneficial occupation, provided all requirements have been met.
 

Staff

Who recruits my staff?
The Franchisee is responsible for the recruiting of all staff members; the Franchisor may offer assistance in the matter. However, the onus is on the Franchisee to recruit and select their crew.

Who can work at a Braza Franchise Restaurant?
Provided the employee has passed all training pertaining to their job function they may work within the Braza Franchise Restaurant

Do I have to pay staff while they train?
Yes, payment of crew on training is subject to the Basic Conditions of Employment Act.

How long is the training?
 

Minimum Training Periods are
• Management 2 months
• Kitchen crew 8 weeks
• Waiters 4 weeks

This is subject to the employee’s position and previous experience.

Where does training take place?
Training is done both at the training centre and at the designated training stores, per region.

As the owner what training do I have to attend?
Owners are obligated to attend the Management Training Course.
 

Tenant Requirements

• A lettable area of between 250 – 300 square metres
• 1st fix plumbing i.e water supply
• Electrical 3 phase
• Electrical 200 ampere cable with distribution board
• Provision for drainage and core drills where necessary
• Waterproofing for designated kitchen area
• Provision for extraction and ducting beyond lease line
• Provision for mechanism fresh air intake from outside.
• Air – conditioning if centralized, ducting needs to be run to the store, and separately
controlled.
• Air-conditioning: if centralised air conditioning is not provided, then separated air-conditioning units to be installed.
• Centre gas to be supplied, or else a separate gas bay to be provided for.
• Separate refuse area to be provided for
• Provision to be made for housing of compressors to service cold and freezer rooms. (These need to be within close proximity of the restaurant.)
• Shop fronts to Braza specifications measuring no less than 8 linear metres to be provided.
• Allowance to be made for both internal and external illuminated signage.
• Deck area for outside seating with balustrades to Braza specifications (where available)
• Provision to be made for separate access to restaurant for deliveries and services.
• 3 months beneficial occupational in order the shop fit.